Building Your Lead
We help you select the strategies, tactics and tools best suited to your requirements. Integration is the key to digital success. Much like estimating labor and materials required to build, equip and operate a brick & mortar business, our digital ecosystems require a similar set of considerations.
These are the steps we take to ensure every client's success…
Step One: Understanding Scope
The nature of your business determines the cost considerations we encounter when developing budgets for planning, designing and managing your online marketing & sales investments.
- Your Company’s Mission
- Short-term Objectives
- Long-term Vision
- Key Markets
- Customer Types
Step Two: Determining Scale
The following are a few of the items that we need to consider to get a realistic cost estimate for building and operating your Marketing, Sales and Customer Experience Ecosystem to its full potential.
- The complexity of your business’ products, services, markets & customer types
- Speed and Magnitude of the initial ecosystem platform launch
- Count of website, landing and social media content pages being created
- CRM & Marketing Automation technology feature-sets
- In-house vs. Managed Services levels
- Content Types and Publishing Frequency
- Digital AdSpend
Step Three: Capabilities & Complexities
These three LEVELS are intended to show you the full-range of Marketing, Sales and Customer Experience Ecosystem capabilities that exist and can be used as a simple guide to start designing your own Ecosystem.
Digital Marketing & Sales Capability Levels
LEVEL ONEA more professional implementation of ClickFunnels-like lead generation
- A Website
- Multiple Landing Pages
- Weekly Blogging
- Social Media Basics
- On-Page SEO
- Email Lead Nurturing
- Paid Online Marketing & Boosting
- Monthly Analytics & Reporting
+ LEVEL TWOMarketing automation & CRM integration with your entire online presence
- Unified Marketing and Sales Automation Technologies
- Prospect & Customer Relationship Management (CRM)
- True Persona-Based Inbound Marketing Campaigns
- Insights Driven Design, Planning & Budgeting Processes
- Lead Profiling, Scoring & Best Offer Decisioning
- Real-Time Dashboard Reporting & Analytics
+ LEVEL THREEFull company-wide information ecosystem design and management
- Advanced CRM Capabilities by Department & Function
- Dynamic Content & Offer Engine Workflows
- Web-Based Tools for Customer Engagement
- Custom Mobile Application Development
- eCommerce & Order Fulfillment, if needed
- Machine Learning & A.I.
- Predictive Analytics
Step Four: Design - Build
Digital Marketing is an iterative process. MORE Online NOW guides you through each planning cycle further advancing your online presence and sales lead generation capabilities.
NEW CLIENT OFFER:
All Clients receive four hours of our time at no-charge to understand and document the first steps of building the right Lead Generation Machine for your Organization. You should not have to pay someone to learn the fundamentals of your Business or for your team to consider the options you have available to become More Online Now!
Step Five: Results... and MORE Results
This chart is from an annual M.I.T. student research project displaying the ramp-up timeline for sales lead generation counts for Inbound Marketing using the Hubspot Marketing Automation ecosystem or what we call a “Level Two” Lead Generation Machine.
“Average results” generated over 9,000 Marketing Qualified Leads (MQLs) within one year and a half from these Ecosystems’ launch!
MORE Online NOW First-Year Budgeting Guidelines
(Based on a fully Outsourced Pricing Model)
|Estimated Costs||LEVEL 1||LEVEL 2||LEVEL 3|
|Design & Build-Out:||$30,000||$48,000||$90,000 & Up|
|Technology Costs:||$15,000||$22,000||$60,000 & Up|
|Digital AdSpend:||$12,000 & Up||$18,000 & Up||$30,000 & Up|
|12 Month Totals =||$60,000 est.||$90,000 est.||$150,000+ est.|
|Design & Build-Out:||$30,000|
|Digital AdSpend:||$12,000 & Up|
|12 Month Totals =||$60,000 est.|
|Design & Build-Out:||$48,000|
|Digital AdSpend:||$18,000 & Up|
|12 Month Totals =||$90,000 est.|
|Design & Build-Out:||$90,000 & Up|
|Technology Costs:||$60,000 & Up|
|Digital AdSpend:||$30,000 & Up|
|12 Month Totals =||$150,000+ est.|
Marketing, Sales & the Customer Experience: A Spec-Sheet for Creating Success
Download this educational document to get a big picture overview of the essential elements to create a successful Digital Marketing, Sales and Customer Experience ecosystem. We want to help you understand the key success factors and start to scope and inventory your existing assets for building your own online Lead Generation Machine.Download